In other words, Eagles fans, the time is coming to open up those wallets, unless you want to be walking around wearing stuff with an obsolete wordmark. So why would the Eagles would dump the specific style and arrangement of letters associated with the greatest moment in franchise history? Well, part of the fan experience means having ( i.e., buying) merchandise that reflects the most modern, up-to-date helmets and jerseys and, as it turns out, wordmarks. Steelers (which actually underwent a slight tweak in 2002). Some would say that, like the classic uniforms, the classic “wordmarks” shouldn’t change. Like the Eagles did in Super Bowl LII and in Super Bowl XV. Wordmark Domains, logo maker and custom fonts Domains, logo maker and custom fonts. Especially if/when the team gets to the Super Bowl. At first glance adding a wordmark or slogan seems to clutter up the brand, but for many companies its really the most effective way to promote a brand message. It’s the new way that the team name officially will be presented to the world. Guidelines Always use an official wordmark file. The wordmark may be used as a standalone or combined with an entity name in compliance with Duke’s guidelines for sub-branding and partnerships. It will show up in end zones and elsewhere. It may also be used in print materials, including brochures, newsletters, flyers and advertisements as well as on websites and in other digital properties. Regardless, an NFL team’s wordmark is not some minor thing. Quite often, the extremely vocal group ends up being extremely minor. Only those who don’t like it will sound off.
Then again, the reality is that people who aren’t particularly bothered by something won’t say anything.
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