Applies an experimentation mindset to marketing campaigns to drive, test, learn, and optimize.Builds cross-channel strategies that include organic and paid social media, Google Ads (Search and Display), SEO, email automation, print, direct mail, public relations, tradeshows, and webinars.Employs account-based marketing (ABM) tactics to attract, nurture, and convert high value customer (HVC) accounts.Strategizes, deploys, and optimizes B2B integrated campaigns mapped to specific buying stages across multiple products and applications to drive marketing-qualified leads (MQLs) and marketing-qualified accounts (MQAs).Director of Marketing and Product Owners to develop campaign content, including pay-per-click (PPC) ads, email journeys, thought leadership articles, landing pages, case studies and whitepapers, social media posts, and display ads. At your core, you're passionate about crafting complex, personalized account-based journeys, evaluating intent signals across different channels and mediums, working nimbly to launch campaigns, and optimizing tactics with a data-driven methodology.Īlongside a Content Strategist and Creative Designer, you'll partner with Agena's Sr. In addition to acquisition tactics, strategic efforts will include supporting customer retention, cross-sell, and upsell. Your central focus will be designing, executing, reporting, and optimizing growth initiatives to increase market awareness, generate demand, accelerate the pipeline, and generate qualified opportunities for Salespeople. Reporting to Mesa's Associate Director of Demand Generation, you will be an embedded team leader within Mesa's clinical genomics division, Agena Bioscience® ("Agena"), and will oversee integrated B2B marketing campaigns across North America, Europe, Middle East, and Africa (EMEA), Asia Pacific (APAC), and Australia and New Zealand (AUS/NZ) regions. Whether it's environments, products or people, Mesa is committed to protecting the vulnerable. Mesa Labs monitors and maintains higher standards in any environment, from the air we breathe to the critical moments of life saving care. Headquartered in US - Colorado, with over 700 employees working The Mesa Way globally, Mesa Labs ("Mesa") is entering a new phase of growth capitalizing on our 11 product lines, 8 service lines and 7 production plants.
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